Mcgrawhill canada richard mayers cognitive theory of. Mayer and a great selection of related books, art and collectibles available now at. This book is not a guide on how to implement multimedia learning in the classroom, but instead an investigation of different cognitive theories. Buy a cheap copy of multimedia learning book by richard e. In recent years, multimedia learning, or learning from words and images, has developed into a coherent discipline with a significant research base. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Mayer s best known contribution to the field of educational psychology is multimedia learning theory, which posits that optimal learning. He is the author of more than 390 publications including 23 books, such as multimedia learning. Thorndike award for career achievement in educational psychology. The book can serve as an excellent text for upperlevel undergraduate and.
These are lessons that you can use to improve your message regardless if youre in education or in business. Clark, 2008, and the cambridge handbook of multimedia learning editor, 2005. He is the author of numerous publications and 23 books, including multimedia learning cambridge, 2009, learning and instruction prentice hall, 2008, elearning and the science of instruction pfeiffer, 2008 with ruth clark. Mayer is professor of psychology at the university of california, santa barbara, where he has served since 1975. Multimedia learning 9780521735353 by mayer, richard e. Cognitive theory of multimedia learning mayer learning. In multimedia learning richard mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. In 2008, he received the american psychological associations distinguished contribution of applications. There is a lot of good information here, and it makes me appreciate the designs i encounter all the time. Mayer is distinguished professor of psychology at the university of california, santa barbara.
Everyday low prices and free delivery on eligible orders. The worked examples principle in multimedia learning. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book. For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Apr 23, 2001 in multimedia learning richard mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Evidencebased principles for the design of multimedia instruction richard e. Beginning with cognitive load theory as their motivating scientific premise, researchers such as richard e. Although verbal learning offers a powerful tool for humans, this. Jun 02, 2017 embracing multimedia learning principles to introduce multimedia learning principles. They assert that people learn more deeply from words and pictures than from words alone, which is referred to as the multimedia principle mayer 2005a. Second edition 2008, elearning and the science of instruction. He is the author of multimedia learning cambridge university press. The cambridge handbook of multimedia learning edited by.
Recent advances in graphics technology and informat. Apr 09, 2001 i have to be honest, as an instructional technologist, i was geeking out over multimedia learning by richard mayer. Proven guidelines for consumers and designers of multimedia learning. The cognitive theory of multimedia learning is based on three cognitive science principles of learning. Mayer has written over 500 publications including 30 books that include computer games for learning, applying the science of learning, e. To understand how we can most effectively use multimedia instruction, we turn to an expert, dr. Mayers best known contribution to the field of educational psychology is multimedia learning theory, which. Proven guidelines for consumers and designers of multimedia learning, and multimedia learning, and more on. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is full of messages that combine words and pictures. Mayer, including elearning and the science of instruction.
Book description although verbal learning offers a powerful tool, mayer explores ways of going beyond the purely verbal. His research interests are in applying the science of learning to education, with current projects on multimedia learning, computer. Jan 20, 2004 many people have opinions about powerpoint, but few can speak on the topic with the authority of richard e. This is one of the best books i have read on how students learn. Mayer does not see multimedia models as infallible and provides ideas on how and why they need to be improved. His research interests are in applying the science of learning to education, with current projects on multimedia learning, computersupported learning, and computer games for learning. About this title may belong to another edition of this title. International journal of artificial intelligence in education, vol. Richard mayers multimedia learning presents scientific explanations for professors, teachers and trainers who create, design and deliver various forms of. Evidence for dual processing systems in working memory. In short, this book summarizes research aimed at realizing the promise of multimedia learning that is, the potential of using words and pictures together to promote human.
Mayers multimedia design principles adobe education. Multimedia learning second edition multimedia learning. Mayer has spent his career researching how to put together effective multimedia learning products. The more theoretical aspects are clearly explained and the book is very engaging. Mayer ebooks to read online or download in pdf or epub on your pc, tablet or mobile device. In multimedia learning, richard mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Here are the six principles that have emerged from controlled experiments in how to best use multimedia to optimize learning. People can learn more deeply from words and pictures than from words alone.
The cambridge handbook of multimedia learning 2nd ed. In multimedia learning richard mayer explores ways of going beyond the purely. Mayer is professor of psychology at the university of california, santa barbara ucsb where he has served since 1975. Mayer, professor of psychology, university of california, santa barbara. Cambridge handbooks in psychology series by richard e.
What works and why by ruth clarkt ake any elesson show it to five people and ask them what they. Re mayer, r moreno journal of educational psychology 90 2, 312, 1998. The cognitive theory of multimedia learning was popularized by the work of richard e. Mayer takes an evidencebased approach to improving education using welldesigned multimedia instruction. He is the author of multimedia learning cambridge university press, 2001 and editor of the cambridge handbook of multimedia learning cambridge university press, 2005. Purpose for the last dozen years, my colleagues and i at the university of california, santa barbara ucsb have been investigating the nature of multimedia learning with a goal of building a researchbased theory of how people learn from words and pictures.
Mayer and other cognitive researchers who argue that multimedia supports the way that the human brain learns. Mayer s multimedia design principles from his book multimedia learning. Mayers cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is. Cognitive theory of multimedia learning chapter 3 the. For hundreds of years verbal messages have been the primary means of explaining ideas to learners. The cambridge handbook of multimedia learning edition 2. He is the author of multimedia learning cambridge university press, 2001 and editor of the cambridge handbook of multimedia learning cambridge university press. Mayer born 1947 is an american educational psychologist who has made significant contributions to theories of cognition and learning, especially as they relate to problem solving and the design of educational multimedia. A cognitive theory of multimedia learning based on three main assumptions. Named the most prolific researcher in the field of educational psychology, richard is the author of 18 books and more than 250 articles and chapters. Download for offline reading, highlight, bookmark or take notes while you read multimedia learning.
Cambridge university press, aug 15, 2005 education 663. For hundreds of years verbal messages have been the primary mea. Mayer university of california, santa barbara during the last 100 years, a major accomplishment of psychology has been the development of a science of learning aimed at understanding how people learn. Although verbal learning offers a powerful tool for humans, this book explores ways of going beyond the purely verbal. An alternative to purely verbal presentations is to use multimedia presentations in which people learn from both words and picturesa situation the author calls multimedia learning. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. Isbn 9780521514125 hardback isbn 9780521735353 pbk. Although verbal learning offers a powerful tool, mayer explores ways of going beyond the purely verbal. The cognitive theory of multimedia learning sorden. Mayer excerpt chapter 1 introduction to multimedia learning. In the handbook multimedia learning cambridge press, 2001, richard e.